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Client Quote

"Since our beginnings seven years ago, Rene (Mountain Media Design) has worked extremely hard to develop our web site and e-commerce system, helping us achieve our goal of providing the highest quality customer service to our customers, a professional, fresh, modern and easy to navigate web site, as well as extremely high rankings on search engines."

Kathryn Warsaba, President
5 Peaks Adventures Ltd.

Case Study: 5 Peaks

Objectives

5 Peaks is a national trail running race series with several thousand racers participating in yearly events across Canada. In order to effectively manage all the race information, registered racer lists, racer requests, and race staff, 5 Peaks required a set of tools to automate as much of their business and communication processes as possible.

Solutions

Starting with an ecommerce registration system in 2001, a suite of web-based tools were developed to automate tasks. In 2005, a complete redesign of their website was performed, along with a major upgrade of the ecommerce registration system. Other features developed for 5 Peaks include a newsletter design and integration into a powerful email marketing application, registration reporting tools, a content management system, a racer site, and several other powerful back-end tools for administering race and racer data.

Results

Since the major registration upgrade and new website design in 2005, registrations have been climbing at over 30% per year. Of more importance is the fact that online registrations jumped from about 60% in 2004 to over 80% in 2005. The online registration process is completely automated so administration work has been significantly reduced.

In addition, several other business processes and common tasks have been streamlined. One example is the racer site where registered racers can login to view the races they’ve registered for, update contact info, and edit certain details about the specific races they have registered for.

Another service provided since 5 Peaks first became a client on 2000 has been positioning their website to be search engine friendly. This has resulted in 5 Peaks having dominant organic search engine rankings for the most general terms such as "trail running" or "trail running canada" or "trail running race".

Details

Website: www.5peaks.com
Technologies: HTML, ASP, MS SQL database, Ecommerce

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